NAIRASharjah, United Arab Emirates

Founder, Naira

Ankit Choudhary

Ankit leads a family business group that began in Indian manufacturing in 1990 and now has companies in India, the UAE and Hong Kong.

  • INIndia
  • AEUnited Arab Emirates
  • HKHong Kong
Portrait of Ankit Choudhary in a dark suit

From a kiln in Salem to three countries

Ankit's family began manufacturing and trading calcined and dead burnt magnesite in Salem, Tamil Nadu, in 1990. Today the group's mining and kiln operations supply refractory, steel, cement and agriculture customers across India.

The group grew beyond minerals into contract manufacturing for ITC Mangaldeep in Salem and Guwahati, and into food processing, with rice processing plants in Darbhanga in Bihar and Nagaon in Assam.

Ankit brought the business to the UAE to connect the group's production in India with buyers across the Gulf, Africa and Asia. Naira, based in the Sharjah free zone, is the trading company that makes those connections, supported by the group's office in Hong Kong.

[Add a few lines about Ankit: education, the year he joined the family business, and what he personally built.]

Group companies

Businesses that Ankit and his family lead across three countries.

India

Salem, Guwahati, Darbhanga, Nagaon

  • SriBalaji Minerals Industries Pvt. Ltd.Magnesite mining, calcination and MgO powder, Salem
    sribalajiminerals.com
  • [Company name]Contract manufacturing for ITC Mangaldeep, Salem and Guwahati
  • [Company name]Rice processing, Darbhanga and Nagaon

United Arab Emirates

Sharjah and Dubai

  • Naira [legal suffix, e.g. FZE]Trading in minerals, food commodities and FMCG, Sharjah free zone
  • Naira Project Management Services LLCProject management, Deira, Dubai

Hong Kong

Hong Kong SAR

  • [Company name][What the Hong Kong company does]

Milestones

How the group has grown.

  1. 1990

    The family business begins in Salem

    Manufacturing and trading of calcined and dead burnt magnesite starts in Salem, Tamil Nadu.

  2. [Year]

    Contract manufacturing for ITC Mangaldeep

    The group starts manufacturing for ITC Mangaldeep in Salem, later adding Guwahati.

  3. 2017

    SriBalaji Minerals Industries Pvt. Ltd.

    The magnesite business continues as SriBalaji Minerals, with its own mining approval and kilns.

  4. [Year]

    Rice processing plants

    The group opens rice processing plants in Darbhanga and Nagaon.

  5. 2022

    First company in the UAE

    Naira Project Management Services LLC is registered in Dubai.

  6. [Year]

    Hong Kong

    The group opens its company in Hong Kong to serve buyers in Asia.

  7. 2026

    Naira in the Sharjah free zone

    Naira opens in the Sharjah free zone as the group's trading hub for the Gulf, Africa and Asia.

Looking for a supplier you can rely on for years?

Talk to our team